Rules of engagement

Personal Space

Latinos will usually stand closer together during conversations, so be prepared for that plus casual touching and, of course, the abrazo, or embrace, among good friends. You may even be startled to have a Latin businessman hold your elbow while conversing, or walk down the street arm-in-arm.

Shooting the breeze

Latinos are very warm and friendly people and enjoy social conversation before getting down to business. This is a calculated process aimed at getting to know you personally. Latinos tend to be more interested in you, the person, than you as a representative of some faceless corporation.

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